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Warren County - Local & Ornate

· Branding & Visual Element Development

· Collaborators: Wyatt Poorman, Isabella Everett, and Krona Xiao

Our client's brief emphasized that “for years, Warren has struggled with a shortage of permanent residents.” They aim to attract young residents while enhancing the city's appeal and preserving its authentic cultural distinctiveness.

These objectives shaped our design focus: rooted in local architectural patterns and natural color palettes, highlighting the diverse cultural identities of the Warren County region while fostering connections among residents—local and ornate.

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