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Cat Box Theory
· Data Visualization & Publications & Identity & UI/UX
· Actual link for the test: https://cat.kfcvivo50.cc
This is a comprehensive project encompassing multiple dimensions.
It aims to encourage people to examine themselves from their own perspective and care for their mental well-being—essentially, to “open the cat box in their hearts.” After all, what's so bad about being a cat?
· process & ideation
The project's theme is divided into three components:
A personality test that transforms people into cats based on their “current state,” a promotional brochure explaining the core principle of the“Cat Box Theory,” and related merchandise.
· open the cat box - personality test
· go beyond the memory - brochure
· merch
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